A luxurious scent and a rich taste define Begum as one of the bestselling Pan Masalas in western Rajasthan. Prepared with a secret formula that combines cinnamon, cardamom and cloves, Begum emits a pleasant fragrance. Developed after understanding the preferences of pan lovers, Begum packs the best variety ingredients to give an unparalleled taste. The seamless packaging of the product holds the fragrance intact until the product is opened and savoured.